Promotional Products and Their Effects on Business Marketing
There are tons of opportunities for a business to be unique from its competitors, and among these tactics is the use of promotional items. Indeed, giving out free, branded stuff to consumers – for example, mugs or umbrellas with your logo on it – is a great marketing method that will put your brand in front of people on a daily basis.
If you want more specifics in terms of the benefits of promotional products in your marketing campaign, below are five:
Greater Brand Recognition
A goal of any business, big or small, is usually brand recognition. How do you get your brand noticed among the competition, and more importantly, how do you remain in your customers’ and prospective customers’ minds? Personalize an item they use everyday!
Extensive Reach, Low Price
When you have a limited budget for marketing, it can be difficult to decide how to spend it while ensuring that all your goals are met. Promotional products give you big value for your money, considering they are inexpensive yet deliver a significant, lasting impact. Bear this in mind: with a simple giveaway, you can encourage customer loyalty.
Business Card Alternative
Though business cards will always be an effective business tool, promotional products can be an alternative way of sharing your contact information. So if you would usually just leave your business card, leave your card and at least one promo item. For example, if you sell books, give your customers a branded mug with each purchase. Every time they use that mug, you will be remembered, and that’s a plus for business.
As a business marketer, you need to understand the value of repeat exposure. How can you put your business out there all the time without spending a fortune? Piece of cake. Think about items that your customers need to be around. It comes back to pens, mugs, towelettes, paper weights and other everyday items with your logo on them.
Variety in Marketing
What can you say about your marketing portfolio? If you had to choose between eating the same pizza for dinner twice a week, or eating a different dinner each week, which would you go for? Obviously, you’ll go for variety like most people do.
It’s the same with marketing a business. While having staple marketing items is important, varying what you give away for branding matters, too! As long as your logo is there, you can give out different products that are useful to consumers. Of course, you also need to pick top quality products, or it will reflect poorly on your business.